market Christmas supplies industry analysis
80% of the world's Christmas goods come from China, and 80% of China's share is made in Yiwu. Yiwu, a small city with a local population of less than 800000, supports the Christmas dreams of billions of people around the world. According to incomplete statistics, there are about 600 Christmas goods merchants in Yiwu, with an annual gross output value of over 3 billion yuan.
"Yiwu's products are exported wherever Christmas is celebrated". As a veritable "world Christmas product base", Yiwu exports more than 20000 kinds of Christmas products to more than 100 countries and regions every year. Under the impact of the epidemic, the Yiwu market has overcome difficulties and still provides all kinds of Christmas supplies around the world. In the first 10 months of 2020, Yiwu exported a total of 1.86 billion yuan of Christmas supplies, down 3.1 percent year-on-year. From January to April 2022, the export of Christmas goods in Italy and Ukraine was 0.15 billion yuan, an increase of 1.5 times over the same period last year, of which the export in April was 89.283 million yuan, an increase of 2.9 times over the same period last year and 3.3 times month-on-month, close to the level of the previous May.
Yiwu is not the only city in the world to produce Christmas supplies, and even not the only city in the country to produce Christmas supplies, how does it achieve a small county-level city to pry the world's almost 2/3 Christmas supplies market?
industry scale is complete
Yiwu behind a complete Christmas supplies production, sales, packaging industry chain. According to reports, the entire Yiwu market covers an area of 6.4 million square meters and has 75000 shops, covering 2.1 million kinds of commodities. Among them, the number of merchants specializing in the Christmas supplies industry has exceeded 600, involving Christmas toys, Christmas trees, Christmas costumes, and Christmas lights. There are tens of thousands of varieties, and there is no complete Christmas supplies production industry chain abroad. In addition, while purchasing Christmas hats, Christmas decorations, Christmas trees and other Christmas supplies, merchants can also prepare toys, ornaments, bicycles and other Christmas gifts in one stop. At the same time, in order to establish a high-quality image of Yiwu Christmas products, the Yiwu Christmas products Industry Association has formulated seven industry standards, including Christmas decorations, Christmas hats, Christmas trees, Christmas bells, Christmas flowers, Christmas wreaks and Christmas balls, promoting the development of national and even global Christmas products industry standards.
product iteration speed
from the initial sample processing "painting gourd according to the sample" to the original design of new products, Yiwu's Christmas products industry has developed into a leading global Christmas products "weathervane". From Christmas doll clothing to fashion, to the use of scientific and technological means, innovation is always the greatest competitiveness of products, which can bring big surprises to the market. At present, Yiwu has formed a more complete innovation ecological chain, enterprises will be creative to the design company, 3D printing company to help enterprises will design into a visual model, enterprises can be fine-tuned according to the model, mold production ...... Innovation, let Yiwu lead the global trend of Christmas products, so that China and the world closely linked.
Diversification to Expand Global Markets
, with the increasing popularity of smart phones, the advent of the information age has brought merchants in Yiwu market into a new era of foreign trade. Under the new development pattern of national "double cycle", cross-border e-commerce has become an important part that can not be ignored. Especially in the post-epidemic era, more and more market merchants layout online market, with the help of Amazon, Alibaba International Station, Tiktok and other e-commerce platforms to open up new markets.
At the same time, in order to support enterprises to explore the global market, Yiwu Municipal Bureau of Commerce has formulated and issued a catalogue of key support for overseas exhibitions, and actively promoted the innovative mode of "participating in overseas exhibitions. "'On behalf of the exhibitor' mode to achieve the" offline product display + online real-time negotiation "of the efficient docking, is the current epidemic prevention and control background can allow exhibitors and buyers face-to-face communication, one of the ways, effectively solve the domestic suppliers 'merchants can not come in, enterprises can not go out, samples can not touch' dilemma. According to the "2022 Yiwu Overseas Exhibition Support Catalogue" published by the Municipal Bureau of Commerce, nearly half of the 179 overseas exhibitions support "on behalf of exhibitors". In addition, Yiwu is focusing on promoting the construction of "the belt and road initiative" overseas stations such as Dubai Station and Africa Station to speed up the layout of global distribution nodes for small commodities.
